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Google Local Services Ads

Get the Google Guaranteed Badge

Professional Local Services Ads Management

Affordable way for contractors and other local businesses to increase leads and sales.

Google Search Results Featuring LSAs
  • Highest ranking in search results
  • Pay for valid phone leads, not for clicks
  • Advertise specific job types
  • Ads featured in Google voice search!
  • Google Guaranteed Badge
    (Minimum 3.5 star rating required)

Take advantage of voice search

Local Services Ads are featured in the Google Assistant's response to voice search queries!

Google Voice Search

Easily manage leads and jobs

How many new jobs per week can you handle? We’ll help adjust your weekly budget as needed.

Average per lead is around $23

Garage Door$19
Carpet Cleaning$21
House Cleaning$19
Local Services Lead Management App

What's Included in Our Local Services Ads Management

Why choose EZlocal to manage your Local Services ads for you? Convenience, experience, and a streamlined process. We cover it all, including:

Application Process

EZlocal will guide your team through the Local Services application process from start to finish.

Ad Setup & Campaign Launch

Let us know what services you’d like to be found on Google for, and our team will handle the entire process of setting up your Local Services ads and campaigns.

Ad Tracking & Reporting

You'll receive detailed reporting (that you can actually understand).

Disputing Non-Leads

EZlocal will assist you in disputing non-leads to get your money back from Google.

Local Services Ads Management for Home Services

Industries we serve include, but are not limited to:

  • Carpenters
  • Carpet Cleaning
  • Cleaning Services
  • Electricians
  • HVAC (Heating & Air Conditioning)
  • Landscaping Services
  • Pest Control Services
  • Plumbers
  • Roofers
  • Water Damage Services

Have our team manage your Google Local Services Ads

If you are a licensed business owner that offers local services, you know how important visibility in search results is for your growth. You need to stand out from your competitors and convince people to hire you. That's where Google's Local Services Ads comes into play.


If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with your work quality, Google may refund the amount paid for the service. Therefore, Google requires you qualify to participate.

To participate in Google Local Services Ads, you must pass Google’s screening and qualification process which may include free basic background checks, insurance, and license checks. Local Services Ads are available only for certain service categories and areas.

You must meet all applicable requirements to get the Google Guarantee, and provide:

Basic background check

All owners, including any employees, authorized representatives, contractors, subcontractors, or other workers who provide services in customers' locations must pass third-party basic background checks before participating in the Local Services platform to confirm compliance with Google’s Minimum Provider Requirements.

Professional license verification

You will need to confirm that you, your business, and your workers carry relevant licenses or registrations required to perform work offered and booked through the Local Services by Google platform.

For more in-depth information, visit the Google Guarantee support site.